Toledo Harley-Davidson®
7960 Central Ave, Toledo, OH 43617


Job Data

Job Title………………….

Sales Associate


Sales Department


Sales Manager

Summary Description

Provide prompt, dependable, high   quality, vehicle sales to customers by using current proactive feature   benefit sales techniques.

Key Result Areas

  • Motorcycle Sales 
  • Customer Service

Major Duties and Responsibilities


Sales Department Managers

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer advantages of products over competing brands.
  • Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than   anticipated” profits.
  • Cross   sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles. 
  • Maintain profit margin objective for all vehicle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
  • Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.


Customer   Service

  • Follow the C.U.S.T.O.M. sales process.
  • Greet customers immediately, in a courteous and friendly  manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Conduct a road test, and pre-delivery inspection prior to delivery to customer.
  • Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer   satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
  • Attend training sessions to keep current with sales techniques and sales department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).


Other Duties

  • As assigned

Supervisory Responsibilities

  • No Supervisory Responsibilities


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training   programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas on a regular basis.
  • Continually learn more about the products and services you sell.Stay current on motorcycle trends and   selling features.

Qualifications & Job Requirements

  • Must have the ability to get along with a broad customer base. 
  • High energy level.
  • Excellence communication skills and demonstrated “closing skills”.
  • Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership. 

Physical Demands

  • The noise level in the work environment is occasionally loud. 
  • Occasionally requires the ability to balance and push a motorcycle. 
  • Spend the majority of the day on your feet. 

Working Conditions 

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or   other toxic materials commonly found in a motor vehicle service department. 
  • Occasionally,   exposed to exhaust fumes or other airborne particles. 

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